MILANO 20 OCTOBER: Coffee branding in Italy is a mixture of lifestyle, style and more style. The Urbano family began roasting coffee in Sicily in 1946 and were displaying their coffee and style at Milano.

Miscela D'Oros striking Milano presence is powered by the larger than life photogtaphs of coffee beans, pods and coffee grounds like never before. With art direction by Oliverio Toscani the stand come alive to constructions of people, plants, places and pazazz.

Country Manager for the company, Eliana Ferrara explained that the company has opened their first outlet in Japan. Plans are well advanced to open more stores in Tokyo.

# posted by Wayne @ 4:29 PM